Privacy Policy

SkyMall Markets ("we," "our," "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, accessible at https://skymallmarkets.com/ ("Website").

1. Information We Collect

1.1 Information You Provide to Us:

• Account Info information: Name, email address, phone number, and other details when creating an account.

• Payment Information: Credit/debit card details, billing addresses, and other transactional data.

• Communication: Feedback, reviews, or inquiries sent to us.

1.2 Information Automatically Collected:

• Device Information: IP address, browser type, device type, and operating system.

• Usage Data: Pages viewed, time spent on the site, and navigation paths.

• Cookies and Tracking Technologies: Data collected via cookies and similar tools.

1.3 Information from Third Parties:

• Social Media Integration: If you connect your social media accounts to SkyMall Markets.

• Partners: Data from affiliates or marketing partners.

2. How We Use Your Information

At SkyMall Markets, we utilize your information to provide all users with a seamless, secure, and tailored experience. Below is a detailed explanation of how we use the data collected:

• To Facilitate Platform Operations: Your information allows us to deliver our e-commerce services, maintain platform functionality, and ensure compatibility across devices and browsers.

• Order and Payment Processing: Data such as payment details and contact information are used to confirm transactions, process payments, and issue order notifications or receipts.

• Personalization and Recommendations: We analyze your preferences, browsing history, and purchase behavior to offer customized content, tailored product recommendations, and exclusive deals that align with your interests.

• Customer Support and Feedback: Information shared during communications with our support team enables us to resolve inquiries, address complaints, and enhance user satisfaction.

• Marketing and Promotional Activities: Based on your preferences, we may send promotional materials, updates on new features, or information about special offers via email or other channels. You have the option to opt out at any time.

• Security and Fraud Prevention: Data is utilized to monitor suspicious activities, authenticate accounts, and safeguard against unauthorized access or fraudulent behavior.

• Platform Improvement and Analytics: Usage data helps us understand user interactions with our platform, enabling continuous improvement of features, layout, and overall performance.

• Compliance with Legal Obligations: We process your information to comply with applicable laws, regulations, and legal requests. This includes responding to lawful inquiries from regulatory authorities.

• Business Planning and Reporting: Aggregated data may be used for internal analysis, business planning, and strategic decision-making.

Our Commitment to Responsible Data Use

We prioritize transparency and are committed to ensuring your data is handled responsibly and securely. Our practices are guided by industry standards and regulatory requirements to provide peace of mind for our users.

If you have any concerns or wish to learn more about how your data is utilized, please contact our Privacy Team at [email protected].

We use your information for various purposes to enhance your experience on our platform and ensure efficient service delivery. Below are the specific ways we utilize the information we collect:

• Providing Services: To deliver, operate, and maintain our platform, ensuring seamless user experiences and functionality across all devices.

• Transaction Processing: To facilitate payments, confirm orders, and send real-time notifications regarding the status of your transactions.

• Personalization: To tailor recommendations, advertisements, and content based on your preferences, browsing history, and purchase patterns.

• Customer Support: To address your inquiries, resolve issues, and provide timely assistance for any concerns you might encounter.

• Marketing and Promotions: To inform you about special offers, promotions, and new features, subject to your communication preferences.

• Analytics and Improvements: To analyze usage trends and data, helping us understand how users interact with our platform and enabling us to refine our services and interface.

• Compliance and Legal Requirements: To fulfill regulatory obligations, address disputes, and enforce our Terms & Conditions effectively.

• Fraud Prevention and Security: To monitor for fraudulent activities, enhance platform security, and safeguard user accounts from unauthorized access.

By using this platform, you acknowledge and agree to the utilization of your information as outlined above. For more details or concerns, feel free to contact our Privacy Team at [email protected].

3. Sharing Your Information

At SkyMall Markets, we value the trust you place in us and take your privacy seriously. To provide you with seamless services and enhance your overall experience, we may share your personal information under the following circumstances:

• Service Providers: We collaborate with trusted third-party service providers to perform essential business functions on our behalf. These include payment processors, logistics partners, IT support, and customer service providers. These entities are obligated to use your data solely for the purpose of providing the requested services and adhere to strict confidentiality agreements.

• Affiliated Companies: Information may be shared within the SkyMall ecosystem, including subsidiaries and affiliate companies, to streamline operations, improve services, and provide a consistent user experience across our platforms.

• Legal Authorities: We may disclose your personal information if required by law, such as to comply with legal obligations, respond to lawful inquiries, enforce our Terms & Conditions, or protect our rights, property, and safety or that of others.

• Business Transfers: In the event of a merger, acquisition, or sale of company assets, your information may be transferred as part of the business transaction. We will notify you if such a change affects the way your personal data is handled.

• Marketing Partners: With your consent, we may share certain non-sensitive information with marketing partners to provide you with personalized offers, advertisements, and promotional content. This will only be done in compliance with applicable laws and your stated preferences.

• Analytics and Research: Aggregated and anonymized data may be shared with researchers, analysts, and strategic partners to improve our platform, develop new features, and analyze trends without identifying individual users.

Our Commitment to Secure Sharing We ensure that any third-party entities with whom we share your data adhere to stringent data protection standards. Contracts with these entities include provisions for secure data handling, limited usage, and compliance with applicable privacy laws.

If you have any questions or concerns regarding how your information is shared, please contact our Privacy Team at [email protected]. We are committed to transparency and protecting your data every step of the way.

SkyMall Markets shares your information only in ways that are consistent with this Privacy Policy and necessary to provide you with exceptional service. Below, we explain the various circumstances under which your information may be shared:

3.1 Service Providers

We collaborate with trusted third-party service providers who perform functions essential to the operation of our platform. These include:

• Payment Processors: To securely process transactions and manage billing.

• Logistics Partners: For order fulfillment, shipping, and delivery notifications.

• IT Services: For website maintenance, hosting, and technical support.

3.2 Affiliates and Subsidiaries

Your information may be shared within the SkyMall Markets corporate group to facilitate seamless operations, such as unified account management and customer support.

3.3 Legal Compliance and Protection

We may disclose your information if required to:

• Comply with applicable laws, regulations, or legal processes (e.g., subpoenas, court orders).

• Protect the rights, property, or safety of SkyMall Markets, its users, or others.

3.4 Business Transactions

In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred to the involved parties as part of the transaction. In such cases, we will notify you of any changes to this Privacy Policy or ownership structure.

3.5 Marketing and Advertising Partners

We may share aggregated and anonymized data with marketing and advertising partners to improve targeting and campaign effectiveness. Rest assured, this data does not directly identify you.

3.6 With Your Consent

In specific situations, we may share your information if you provide explicit consent. For example, you may authorize us to share your details with a third party for collaborative promotional offers or exclusive deals.

3.7 Research and Analytics

We collaborate with academic researchers or analytical organizations to better understand user behavior, trends, and preferences. Any shared information is anonymized and stripped of identifying details to ensure privacy.

SkyMall Markets is committed to maintaining the confidentiality of your data. We enter into strict confidentiality agreements with third parties and require them to comply with high data protection standards. If you have any concerns about how your information is shared, please contact us at [email protected] for further clarification.

We may share your data with:

• Service Providers: Payment processors, logistics partners, and IT services.

• Affiliated Companies: Within the SkyMall ecosystem.

• Legal Authorities: To comply with legal obligations or protect our rights.

• Business Transfers: In case of mergers, acquisitions, or asset sales.

4. Your Rights and Choices

We value your privacy and strive to empower you with control over your data. Below are the rights and choices available to you:

• Access Your Data: You have the right to request access to the personal information we hold about you. This includes details of how your data is processed and used.

• Request Corrections: If any of your personal information is inaccurate or incomplete, you can request corrections or updates at any time.

• Data Portability: You may request a copy of your data in a commonly used and machine-readable format for your own use or to transfer to another service.

• Opt-Out of Marketing Communications: You have the option to unsubscribe from marketing or promotional emails by following the unsubscribe link in our messages or by contacting us directly.

• Control Over Cookies: Manage your cookie preferences through your browser settings. This allows you to opt out of non-essential cookies and tracking technologies.

• Request Data Deletion: Under certain circumstances, you can request that we delete your personal information, subject to our legal obligations.

• Restrict Processing: You may have the right to limit how we process your personal data, particularly if you contest its accuracy or the legality of its use.

• Withdraw Consent: Where you have provided consent for specific data usage, you can withdraw it at any time without affecting the lawfulness of processing based on consent before withdrawal.

• Raise Complaints: If you have concerns about our data handling practices, you can contact us, or file a complaint with the relevant data protection authority in your jurisdiction.

To exercise any of these rights, please contact our Privacy Team at [email protected]. We aim to respond promptly and assist you in addressing your concerns or requests effectively.

• Access and Correction: Request access to or correction of your data.

• Opt-Out: Unsubscribe from marketing communications.

• Cookie Management: Control cookie preferences through your browser settings.

5. Security of Your Information

At SkyMall Markets, the security of your personal information is one of our highest priorities. We employ advanced technological measures and organizational practices to ensure your data remains safe from unauthorized access, disclosure, alteration, or destruction. Below are the specific measures and protocols we have in place:

• Encryption: All sensitive data, including payment information, is encrypted using industry-standard protocols, such as SSL/TLS, during transmission and storage.

• Access Controls: Access to personal information is restricted to authorized personnel who require it to perform their job responsibilities. All personnel are bound by confidentiality agreements.

• Regular Monitoring: Our systems are continuously monitored to detect and mitigate potential vulnerabilities or suspicious activities. Automated alerts help us respond promptly to any anomalies.

• Data Minimization: We collect and retain only the information necessary to provide our services. Data is stored securely and purged periodically following our retention policy.

• Two-Factor Authentication (2FA): We provide users with the option to enable 2FA for an added layer of account security.

• Training and Awareness: Our team members undergo regular training on best practices for data security and compliance with relevant regulations.

• Third-Party Security: When working with third-party service providers, we ensure they adhere to strict security standards and conduct regular audits of their practices.

• Incident Response Plan: In the unlikely event of a data breach, we have a comprehensive incident response plan to minimize impact and notify affected users promptly, in compliance with applicable laws.

While we strive to employ the most robust security measures, it is important to note that no method of transmission over the Internet or electronic storage is 100% secure. Users are encouraged to take personal precautions, such as safeguarding account credentials and updating passwords regularly, to further enhance their security.

If you have any questions or concerns regarding the security of your information, please contact our Privacy Team at [email protected].

We implement industry-standard measures to protect your data. However, no method of transmission over the Internet is 100% secure.

6. Retention of Data

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with legal, regulatory, or operational requirements. The retention period depends on several factors, including the nature of the data, the purpose for which it was collected, and any applicable legal requirements.

• Transactional Records: We retain data related to transactions and purchases for at least seven years to comply with financial regulations and audit requirements. This includes details such as purchase history, payment information, and receipts.

• Account Information: Your account details, including personal preferences and activity logs, are retained as long as your account remains active. If you choose to close your account, we will delete or anonymize your data, except where retention is mandated by law or required to resolve disputes.

• Marketing Data: Information used for marketing purposes, such as email subscriptions and preferences, will be retained until you opt-out or withdraw consent. Once you unsubscribe, your information will be removed from our active mailing lists but may be retained in backup systems for a short period.

• Legal Compliance: Certain data may be retained for extended periods where necessary for compliance with tax laws, regulatory obligations, or ongoing legal proceedings. This ensures we meet statutory requirements and can respond effectively to inquiries or investigations.

We regularly review the data we store to ensure it aligns with our retention policies and operational needs. When data is no longer required, we securely delete or anonymize it using industry best practices to prevent unauthorized access or misuse.

If you have specific questions regarding our data retention practices or would like further details, please contact us at [email protected]. We are committed to transparency and will provide comprehensive information upon request.

7. Updates to This Privacy Policy

We may update and modify this Privacy Policy periodically to reflect changes in our practices, advancements in technology, legal requirements, and other important factors that influence how we handle and protect your personal information. As part of our ongoing commitment to transparency, whenever there are significant updates to this policy, we will notify users in a timely and clear manner.

Changes to this Privacy Policy will be indicated by an updated "Effective Date" displayed at the top of this page. In addition, where applicable, we may provide additional notifications through other communication channels such as email, platform announcements, or notifications within the app, to ensure that our users are fully informed about any changes that might impact the way we collect, use, store, or protect their data.

It is essential that you review this Privacy Policy regularly to stay informed about any updates or changes. By continuing to use our services or platform after any updates have been made, you acknowledge and consent to the revised terms of this Privacy Policy.

We value your privacy and strive to ensure that our practices remain in line with the latest industry standards, regulations, and legal obligations, thereby providing you with the highest level of protection for your personal information.

8. Contact Us

We understand the importance of your privacy and the security of your personal information. If you have any questions, or concerns, or would like further clarification regarding this Privacy Policy or our data practices, we encourage you to reach out to us. Our team is here to assist you and address any inquiries you may have.

For any queries related to our privacy practices or to exercise your rights as a user, please don’t hesitate to contact us through the following channels:

• Email: You can email us directly at [email protected]. Our dedicated support team will respond to your inquiries as soon as possible, typically within 48 hours. We are happy to address any concerns you may have about how we handle your personal data or any issues you encounter.

We take all requests and concerns seriously and aim to resolve any issues promptly. If your inquiry involves a specific matter regarding your personal data or your rights under applicable data protection laws, please provide sufficient details so we can respond most accurately and efficiently as possible.

Your feedback is invaluable to us, and we are committed to maintaining the highest standards of privacy and security for all our users. Should you have any suggestions for improving this Privacy Policy or our data handling procedures, please feel free to share them with us. Your input helps us ensure that we continue to safeguard your personal information effectively.